🌍 Context & Challenge

Grakka, a British scale-up, positions itself as the launchpad for Anglo-Saxon (US, Canada, Australia) FoodTech brands in Europe.

I launched Grakka brands from scratch in full remote on the following markets: France, french Benelux, Spain and Italia.

Mission:

• Open the French market and expand into Benelux, Italy, Spain & Portugal
• Build a B2B distributor network while stimulating B2C demand
• Drive rapid growth despite an early-stage market and unknown brands

📊 Phase 1: From-Scratch Launch (First 12 Months)

🎯 Step 1: Digital Showcase Creation

• WordPress site → Corporate showcase + optimized product pages
• Localization → FR/ES/IT/PT translations for target markets

🔍 Step 2: Market Analysis & Key Insights

• Early-stage market → Low organic demand, need for customer education
• Identified hurdles:
  • Zero brand awareness for Anglo-Saxon brands
  • Lack of localized content (recipes, tutorials, reviews)
  • Latin consumers' needs ≠ Anglo-Saxon consumers' needs

📈 Step 3: B2B Strategy (Distributor Acquisition)

• Targeted prospecting → Distributor list by country (Carrefour, E.Leclerc, etc.)
• Purchase process analysis:
  • Who are the decision-makers? (Buyers, Marketing, Logistics)
  • What are their KPIs? (Revenue, margins, inventory turnover)
• ABM (Account-Based Marketing) → Hyper-personalized messaging