💡 Context: Breaking Through Stagnation

Fournissez un aperçu des objectifs et du contexte du projet

Startup in data (part of an international group) – automotive data SaaS – faced critical scaling challenges:

• €1.5M stagnant revenue after 10+ years
• Positioning gaps: "All-in-one solution" claim lacked market validation
• Key issues: Low brand awareness, unclear USP, inefficient targeting

🔍 Phase 1: Data-Driven Diagnosis & Strategy

📊 Market & Product Audit

• Mapped 7→3 core buyer personas (80/20 rule)
• Analyzed purchase journeys across departments: IT, Procurement, Finance, Operations

🛠 Acquisition Optimization

• Website overhaul: UX/UI, SEO, and data-driven storytelling
• Motion design: Explainer videos → +37% engagement
• Self-service API: Reduced trial friction
• Matomo integration: Granular traffic tracking for hyper-targeting

🎯 Phase 2: Scalable Multi-Channel Growth Playbook